In our second collaboration with Shimano, we explored the striking duality of celebrity chef Chris Cosentino—a man whose soul is split between the artistry of cuisine and the relentless cadence of the open road. Rooted in his deep love for the Bay Area, Cosentino’s life as a powerhouse amateur cyclist and a celebrated chef converged in an ethereal, dreamlike film inspired by Haruki Murakami’s What I Talk About When I Talk About Running. With effortless charisma, Chris weaves his twin passions into a narrative that is as much about identity as it is about motion—culminating in a mesmerizing seven-minute branded piece.
Director: Dominic Gill. Producer: Robin Sansom Editor: Dominic Gill Color: RKM Studios Sound Design: Mayer Sound Stills: Robin Sansom